La auditoría de marketing : cómo pasar de la teoría a la práctica del marketing / Malcolm H. B. Mcdonald, John W. Leppard ; tr. Claudio L. Soriano Soriano.
Material type:
TextPublication details: Madrid : Díaz de Santos, 1994Description: xii, 285 p. : ilISBN: 8479781734Subject(s): MERCADOTECNIA - -- INVESTIGACION | MercadotecniaLOC classification: HF5415.2 | M3.2
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Libro
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Bib. Gregorio Torres Quintero Planta baja | Colección General | HF5415.2 M3.2 (Browse shelf(Opens below)) | 1 | Available | 220094 |
Total holds: 0
Traducción de : The marketing audit. Traslating marketing theory into practice
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