Influencia del advergaming y el advertising en la recordación y reconocimiento de una marca

By: Ortega Ruiz, César AContributor(s): Velandia Morales, Andrea | [coaut.]Material type: ArticleArticlePublication details: Bogotá, Colombia Description: 511-520Subject(s): VIDEOJUEGOS | PUBLICIDAD EN TELEVISION | ESTUDIANTE UNIVERSITARIO | CONSUMIDORES | MEMORIA
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