Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch, Michael A. Belch ; tr. Jorge Luis Blanco.

By: Belch, George Edward, 1951-Contributor(s): Belch, Michael A [coaut.]Material type: TextTextPublication details: México : McGraw Hill, c2005Edition: 6a edDescription: 849 p. : il. col., gráfsISBN: 9701046803 (10 dígitos ); 9789701046807 (13 dígitos)Subject(s): Publicidad | Ventas | COMUNICACION EN LA MERCADOTECNIALOC classification: HF5823 | B4.6 2005
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Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Libro Libro Bib. Gregorio Torres Quintero
Planta baja 		Colección General HF5823 B4.6 2005 (Browse shelf(Opens below)) 1 Available 330628
Total holds: 0

Título original: Advertising and promotion : an integrated marketing communication perspective

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