Tangible and symbolic attributes of the marketing education program image : relationships to nonparticipants' program attitudes

By: Hatzios, Maria KContributor(s): Heath-Camp, Betty | Camp, William GMaterial type: TextTextDescription: 17-33Subject(s): INFLUENCIAS AISLADAS | MERCADOTECNIA | PROGRAMA DE ACTITUDES
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Octubre 1993
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Octubre 1993

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