Mercadotecnia / Philip Kotler, Gary Armstrong ; tr. Pilar Mascaró Sacristán.
Material type:
TextPublication details: México : Pearson educación, c1996Edition: 6a edDescription: xxi, 825 pISBN: 9688805904Subject(s): MercadotecniaLOC classification: HF5415 | K6.58 1996
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Bib. Gregorio Torres Quintero Planta baja | Colección General | HF5415 K6.58 1996 (Browse shelf(Opens below)) | 1 | Available | 208948 |
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| HF5415 G3.5 Mercadotecnia / | HF5415 G5.4 La lógica de la emoción y del esponsor / | HF5415 I5.7 Instrumentos de análisis del marketing estratégico. | HF5415 K6.58 1996 Mercadotecnia / | HF5415 K6.58 2001 Marketing / | HF5415 K6.58 2001 Marketing / | HF5415 L4.3 1971 Lecturas escogidas en marketing / |
Traducción de: Principles of marketing
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