TY  - SER
AU  - Mosqueda Almanza,Rubén Martín
AU  - 
AU  - Montaudon Tomas,Cynthia
AU  - 
AU  - 
TI  - Challenges and perspectives in using PIMS methodology to explain the success of the marketing strategy in businesses
CY  - México
KW  - ESTRATEGIA EMPRESARIAL
KW  - MERCADOTECNIA
KW  - NEGOCIOS
ER  -