Ward, Scott, 1942- How children learn to buy : the development of consumer information-processing skills / Scott Ward, Daniel B. Wackman, Ellen Wartella. - California (EUA) : SAGE, 1977. - 271 p. - People and communications ; v.1 . ISBN: 0803911181 Encabezamiento--Tema: Consumidor--EducaciónTelevisión y niños