TY  - BOOK
AU  - Hatzios, Maria K.
AU  - Heath-Camp, Betty
AU  - Camp, William G.
TI  - Tangible and symbolic attributes of the marketing education program image : relationships to nonparticipants' program attitudes
KW  - INFLUENCIAS AISLADAS
KW  - MERCADOTECNIA
KW  - PROGRAMA DE ACTITUDES
N1  - Octubre 1993
ER  -