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La era de las marcas depredadoras : en el futuro sobrevivirán sólo tres marcas por categoría de producto... / R. Homs. by
Material type: Text Text; Literary form: Not fiction
Publication details: México : McGraw-Hill Interamericana, 2003
Availability: Items available for loan: Bib. Gregorio Torres Quintero (1)Collection, call number: Colección General HF5415.1265 H6.3.

Estrategias de comunicación en redes sociales : usuarios, aplicaciones y contenidos / coord. Miguel Angel Nicolás Ojeda. by Series: Comunicación ; 42
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona, Esp. : Gedisa, 2012
Availability: Items available for loan: Bib. Gregorio Torres Quintero (3)Collection, call number: Colección General HM741 E8.7, ...

Estrategias de mercadotecnia en internet / Tom Vassos ; tr. Jorge Luis Blanco y Correa Magallanes. by
Material type: Text Text; Literary form: Not fiction
Publication details: México : Prentice-Hall Hispanoamericana, 1996
Availability: Items available for loan: Bib. Gregorio Torres Quintero (2)Collection, call number: Colección General HF5415.1265 V3.4, ...

Estrategias y técnicas de comunicación : una visión integrada en el marketing / coord. Irma Rodríguez Ardura. by
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona, Esp. : UOC, 2007
Availability: Items available for loan: Bib. Gregorio Torres Quintero (2)Collection, call number: Colección General HF5415 E8.7, ...

Filantropía empresarial : convicción y estrategia : estrategias de mercadeo y relaciones públicas dirigidas a causas sociales / María Luisa Lara. by
Material type: Text Text; Literary form: Not fiction
Publication details: México : Pax México, c2000
Availability: Items available for loan: Bib. Gregorio Torres Quintero (2)Collection, call number: Colección General HF5414 L3.3, ...

El fin de la autosuficiencia alimentaria / David Barkin y Blanca Suárez. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Nueva Imagen, Centro de Ecodesarrollo : 1982
Availability: Items available for loan: Bib. Gregorio Torres Quintero (1)Collection, call number: Colección General HD9000.5 B3.4.

Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; tr. Enrique Palos Báez. by
Edition: 13 ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México : McGraw-Hill Interamericana, c2004
Availability: Items available for loan: Bib. Gregorio Torres Quintero (9)Collection, call number: Colección General HF5415 S7.3 2004, ...

Fundamentos de mercadeo moderno / Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni ; tr. Jorge Cárdenas Nannetti. by
Material type: Text Text; Literary form: Not fiction
Publication details: Colombia : Prentice-Hall, 1979
Availability: Items available for loan: Bib. Gregorio Torres Quintero (1)Collection, call number: Colección General HF5415 C8.3.

Fundamentos de mercadotecnia / William J. Stanton, Charles Futrell ; tr. Ma. Elena Rosas Sánchez. by
Edition: 4a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1988
Availability: Items available for loan: Bib. Gregorio Torres Quintero (1)Collection, call number: Colección General HF5415 S8.38 1988.

Fundamentos de mercadotecnia / Patricia Danel. by
Material type: Text Text; Literary form: Not fiction
Publication details: México : Trillas . 1990
Availability: Items available for loan: Bib. Gregorio Torres Quintero (1)Collection, call number: Colección General HF5415 D3.6.

Fundamentos de mercadotecnia internacional / Warren J. Keegan, Mark C. Green; tr. Verania De Parres Cárdenas. by
Material type: Text Text; Literary form: Not fiction
Publication details: México : Pearson Educación, c1998
Availability: Items available for loan: Bib. Gregorio Torres Quintero (1)Collection, call number: Colección General HF1416 K4.38.

Hacia una propuesta epistemológica de disciplina de la mercadotecnia / coord. Karla Alejandra González López. by Series: Argumentos ; 461
Material type: Text Text; Literary form: Not fiction
Publication details: México : Fontamara, 2018
Availability: Items available for loan: Bib. Gregorio Torres Quintero (2)Collection, call number: Colección General HF5415.2 H3.2, ...

Hispanic game / Carlos de Léon de la Riva, Priscila Aramburu Mena, Adelina Vaca Padilla. by
Material type: Text Text; Literary form: Not fiction
Publication details: E.U.A. : DlR de la Riva Group, [200-?]
Availability: Items available for loan: Bib. Gregorio Torres Quintero (1)Collection, call number: Colección General GN366 R5.3.

Impacto en los cinco sentidos / Norberto Alvarez Debans. by
Material type: Text Text; Literary form: Not fiction
Publication details: Buenos Aires : Valletta, 2000
Availability: Items available for loan: Bib. Gregorio Torres Quintero (1)Collection, call number: Colección General HF5415 A4.4.

Innovación y marketing de servicios en la era digital / David Villaseca Morales. by Series: Libros profesionales de empresa
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid : ESIC, 2014
Availability: Items available for loan: Bib. Gregorio Torres Quintero (2)Collection, call number: Colección General HF5415.1265 V5.4, ...

Instrumentos de análisis del marketing estratégico. Series: Biblioteca de manuales prácticos de marketing
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid : Díaz de Santos, 1990
Availability: Items available for loan: Bib. Gregorio Torres Quintero (1)Collection, call number: Colección General HF5415 I5.7.

Inteligencia en redes sociales : despertando el potencial del community manager / Eva Moya. by Series: Profesional de la información ; 21
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona, Esp. : UOC, 2013
Availability: Items available for loan: Bib. Gregorio Torres Quintero (2)Collection, call number: Colección General HF5415.1265 M6.4, ...

Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; tr. Gloria E. Rosas Lopetegui. by
Edition: 5a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Santa Fé de Bogotá : McGraw-Hill, 2000
Availability: Items available for loan: Bib. Gregorio Torres Quintero (3)Collection, call number: Colección General HF5415.2 K5.48 2000, ...

Investigación de mercados / David A. Aaker, George S. Day ; tr. Jaime Gómez Mont. by
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México : McGraw-Hill, c1989
Availability: Items available for loan: Bib. Gregorio Torres Quintero (2)Collection, call number: Colección General HF5415.2 A2.48 1989, ...

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