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Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; tr. María del Pilar Carril Villarreal.

by Hawkins, Del I | Best, Roger J [coaut.] | Coney, Kenneth A [coaut.].

Edition: 9a ed.Material type: Text Text; Literary form: Not fiction Publication details: México : McGraw Hill, 2004Availability: Items available for loan: 2 . Collection(s): Colección General Call number: HF5415.33 E6 H3.2 2004.

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Nacidos para comprar : los nuevos consumidores infantiles / Juliet B. Schor ; tr. Juanjo Estrella.

by Schor, Juliet B.

Series: Paidós controversias ; 14Material type: Text Text; Literary form: Not fiction Publication details: Barcelona, Esp. : Paidós, c2006Availability: Items available for loan: 6 . Collection(s): Colección General Call number: HF5415.33 E6 S2.6.

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