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Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; tr. Gloria E. Rosas Lopetegui.

by Kinnear, Thomas C, 1943- | Taylor, James R [coaut.].

Edition: 5a ed.Material type: Text Text; Literary form: Not fiction Publication details: Santa Fé de Bogotá : McGraw-Hill, 2000Availability: Items available for loan: 3 . Collection(s): Colección General Call number: HF5415.2 K5.48 2000.

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Investigación de mercados / David A. Aaker, George S. Day ; tr. Jaime Gómez Mont.

by Aaker, David A, 1938- | Day, George S [coaut.].

Edition: 2a ed.Material type: Text Text; Literary form: Not fiction Publication details: México : McGraw-Hill, c1989Availability: Items available for loan: 2 . Collection(s): Colección General Call number: HF5415.2 A2.48 1989.

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