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Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; tr. Karla Ivonne Sáinz de la Peña Alcocer.

by Ries, Al | Trout, Jack [coaut.].

Material type: Text Text; Literary form: Not fiction Publication details: México : McGraw-Hill, c2002Availability: Items available for loan: 1 . Collection(s): Colección General Call number: HF5827.2 R5.7.

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Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia

by Ries, Al | Trout, Jack | Arboli Gascón, Manuel [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: México : McGraw-Hill, 1992Availability: Items available for loan: 1 . Collection(s): Colección General Call number: HF5827.2 R577 1992.

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