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Comunicación publicitaria / comp. Antonio Paoli Bolio.

by Paoli Bolio, José Antonio, 1948- [comp.].

Series: Biblioteca básica de comunicación socialMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: México : Trillas, 1988Availability: Items available for loan: 3 . Collection(s): Colección General Call number: HM263 C64.

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Los creadores de imagen : poder y persuasión en Madison Avenue / William Meyers ; tr. Joaquín Adsuar Ortega.

by Meyers, William, 1951-.

Series: La sociedad económicaMaterial type: Text Text; Literary form: Not fiction Publication details: México : Planeta, 1986Availability: Items available for loan: 1 . Collection(s): Colección General Call number: HF5822 M4.3.

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Los creadores de imagen : poder y persuasión en Madison Avenue / William Meyers.

by Meyers, William, 1951-.

Series: Sociedad económicaMaterial type: Text Text; Literary form: Not fiction Publication details: Barcelona : Ariel, 1991Availability: Items available for loan: 1 . Collection(s): Colección General Call number: HF5822 M4.3a 1991.

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Creadores de imagen mexicana / Ricardo Homs.

by Homs Quiroga, Ricardo.

Series: DocumentoMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: México : Planeta, 1992Availability: Items available for loan: 2 . Collection(s): Colección General Call number: HM263 H6.3.

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El espectáculo del deseo : crítica de la publicidad y educación crítica / Carlos Lomas.

by Lomas, Carlos, 1956-.

Series: RedesMaterial type: Text Text; Literary form: Not fiction Publication details: Bogotá : Magisterio, 2008Availability: Items available for loan: 3 . Collection(s): Colección General Call number: HM1226 L6.3.

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Fundamentos de estrategia publicitaria / Don E. Schultz ; tr. Manuel Ortiz Staines.

by Schultz, Don E.

Material type: Text Text; Literary form: Not fiction Publication details: México : Publigrafics, 1983Availability: Items available for loan: 1 . Collection(s): Colección General Call number: HM263 S3.38.

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El lenguaje de la publicidad / Lisa Block de Behar.

by Block de Behar, Lisa.

Series: Sociología y políticaEdition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: [Buenos Aires] : Siglo XXI, 1992Availability: Items available for loan: 3 . Collection(s): Colección General Call number: HM263 B5.4 1992.

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Persuasión subliminal y sus técnicas / José Lorenzo González.

by González, José Lorenzo.

Series: Textos y temas psicológicos ; 56Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Madrid : Biblioteca Nueva, 1994Availability: Items available for loan: 2 . Collection(s): Colección General Call number: HF5822 G6.6.

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Psicología de la publicidad y de la venta / Alfonso Durán Pich.

by Durán Pich, Alfonso.

Series: Biblioteca básica de psicologíaEdition: 3a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Barcelona, Esp. : CEAC, 1989Availability: Items available for loan: 1 . Collection(s): Colección General Call number: HM263 D8.6 1989.

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Psicología social cognitiva de la publicidad / Ubaldo Cuesta.

by Cuesta, Ubaldo.

Series: Fragua comunicación ; 1Material type: Text Text; Literary form: Not fiction Publication details: Madrid : Fragua, 2004Availability: Items available for loan: 3 . Collection(s): Colección General Call number: HF5822 C8.6.

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Publicidad y psicología / Leslie E. Gill ; tr. Federico López Cruz.

by Gill, Leslie E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Buenos Aires : Psique, 1977Availability: Items available for loan: 1 . Collection(s): Colección General Call number: HM263 G5.68.

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