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Construir marcas poderosas / David A. Aaker ; pról. y tr. Roberto M. Alvarez del Blanco.

by Aaker, David A, 1938-.

Material type: Text Text; Literary form: Not fiction Publication details: Barcelona, Esp. : Gestión 2000, 1996Availability: Items available for loan: 1 . Collection(s): Colección General Call number: HD69 B7 A2.3.

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Investigación de mercados / David A. Aaker, George S. Day ; tr. Jaime Gómez Mont.

by Aaker, David A, 1938- | Day, George S [coaut.].

Edition: 2a ed.Material type: Text Text; Literary form: Not fiction Publication details: México : McGraw-Hill, c1989Availability: Items available for loan: 2 . Collection(s): Colección General Call number: HF5415.2 A2.48 1989.

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