Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch, Michael A. Belch ; tr. Jorge Luis Blanco.
Material type: TextPublication details: México : McGraw Hill, c2005Edition: 6a edDescription: 849 p. : il. col., gráfsISBN: 9701046803 (10 dígitos ); 9789701046807 (13 dígitos)Subject(s): Publicidad | Ventas | COMUNICACION EN LA MERCADOTECNIALOC classification: HF5823 | B4.6 2005Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Libro | Bib. Gregorio Torres Quintero Planta baja | Colección General | HF5823 B4.6 2005 (Browse shelf(Opens below)) | 1 | Available | 330628 |
Total holds: 0
Título original: Advertising and promotion : an integrated marketing communication perspective
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