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Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador | Grande Esteban, Ildefonso [coaut.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction Publication details: Madrid : ESIC, 2013Availability: Items available for loan: 2 . Collection(s): Colección General Call number: HF5415.32 R8.2.

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Marketing de los servicios / Ildefonso Grande Esteban.

by Grande Esteban, Ildefonso.

Series: Libros profesionales de empresaEdition: 4a ed.Material type: Text Text; Literary form: Not fiction Publication details: Madrid : ESIC, 2005Availability: Items available for loan: 3 . Collection(s): Colección General Call number: HD9980.5 G7.5 2005.

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