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Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher Lovelock ... [et al.]. ; tr. Miguel Angel Sánchez Carrión.

by Lovelock, Christopher [coaut.].

Material type: Text Text; Literary form: Not fiction Publication details: México : Pearson Educación, 2004Availability: Items available for loan: 1 . Collection(s): Colección General Call number: HD9980.5 A3.5.

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Mercadotecnia de servicios / Christopher H. Lovelock ; tr. Guadalupe Meza Staines.

by Lovelock, Christopher H.

Edition: 3a ed.Material type: Text Text; Literary form: Not fiction Publication details: México : Pearson Educación, 1997Availability: Items available for loan: 1 . Collection(s): Colección General Call number: HD9980.5 L6.5 1997.

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