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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; tr. Enrique Palos Báez.

by Stanton, William J | Etzel, Michael J [coaut.] | Walker, Bruce J [coaut.].

Edition: 13 ed.Material type: Text Text; Literary form: Not fiction Publication details: México : McGraw-Hill Interamericana, c2004Availability: Items available for loan: 9 . Collection(s): Colección General Call number: HF5415 S7.3 2004.

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Fundamentos de mercadotecnia / William J. Stanton, Charles Futrell ; tr. Ma. Elena Rosas Sánchez.

by Stanton, William J | Futrell, Charles [coaut.].

Edition: 4a ed.Material type: Text Text; Literary form: Not fiction Publication details: México : McGraw-Hill, 1988Availability: Items available for loan: 1 . Collection(s): Colección General Call number: HF5415 S8.38 1988.

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