| 000 | 00617nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20221109063821.0 | ||
| 008 | 040423s2002 mx r 000 0 spa d | ||
| 020 | _a9702603455 | ||
| 035 | _aUPN01000133073 | ||
| 049 | _aCG | ||
| 050 | 4 |
_aHF5415.13 _bK6.3 |
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| 100 | 1 |
_aKotler, Philip, _d1931- _928842 |
|
| 245 | 1 | 0 |
_aDirección de marketing : _bconceptos esenciales / _cPhilip Kotler ; tr. Roberto Luis Escalona García. |
| 260 |
_aMéxico : _bPearson educación, _c2002. |
||
| 300 | _a351 p. | ||
| 534 |
_pTraducción de: _tA framework for marketing management |
||
| 650 | 2 |
_aMercadotecnia _95626 |
|
| 905 | _aLibro | ||
| 999 |
_c105226 _d105226 |
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