| 000 | 00666nam a2200205 a 4500 | ||
|---|---|---|---|
| 005 | 20210223125404.0 | ||
| 008 | 040616s1997 mx r 000 0 spa d | ||
| 020 | _a968880844X | ||
| 035 | _aUPN01000133783 | ||
| 049 | _aCG | ||
| 050 | 4 |
_aHF5415.2 _bM3.5 1997 |
|
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aInvestigación de mercados : _bun enfoque práctico / _cNaresh K. Malhotra ; tr. Verania de Parres Cárdenas. |
| 250 | _a2a ed. | ||
| 260 |
_aMéxico : _bPrentice Hall, _c1997. |
||
| 300 |
_a890 p. : _bil. |
||
| 534 |
_pTraducción de: _tMarketing research: an applied orientation |
||
| 650 | 4 |
_aMERCADOTECNIA - _xINVESTIGACION _927326 |
|
| 905 | _aLibro | ||
| 999 |
_c105934 _d105934 |
||