| 000 | 00755nam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20240210063629.0 | ||
| 008 | 061117s2001 mx r 000 0 spa d | ||
| 020 | _a9684444222 | ||
| 035 | _aUPN01000148023 | ||
| 049 | _aCG | ||
| 050 | 4 |
_aHF5415.13 _bK6.2 2001 |
|
| 100 | 1 |
_aKotler, Philip, _d1931- _928842 |
|
| 245 | 1 | 0 |
_aDirección de marketing : _bla edición del milenio / _cPhilip Kotler ; tr. Roberto L. Escalona García. |
| 250 | _a10a ed. | ||
| 260 |
_aMéxico : _bPearson Educación, _c2001. |
||
| 300 | _axxxi, 718, 37 p. | ||
| 534 |
_pTraducción de: _tMarketing management : analysis, planning, implementation, and control, millenium ed. |
||
| 650 | 4 |
_aAdministración de mercadeo _9486 |
|
| 650 | 2 |
_aMercadotecnia _95626 |
|
| 905 | _aLibro | ||
| 999 |
_c120165 _d120165 |
||