| 000 | 00728nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20221109063824.0 | ||
| 008 | 070816s2001 mx r 000 0 spa d | ||
| 020 | _a9702601010 | ||
| 035 | _aUPN01000150929 | ||
| 049 | _aCG | ||
| 050 | 4 |
_aHF5415 _bK6.58 2001 |
|
| 100 | 1 |
_aKotler, Philip, _d1931- _928842 |
|
| 245 | 1 | 0 |
_aMarketing / _cPhilip Kotler, Gary Armstrong ; tr. Roberto Luis Escalona García. |
| 250 | _a8a ed. | ||
| 260 |
_aMéxico : _bPearson Educación, _c2001. |
||
| 300 |
_axviii, 691 p, [52] : _bil. + _e1 CD-ROM ; 4 3/4 plg. |
||
| 534 |
_pTítulo original: _tPrinciples of marketing |
||
| 650 | 2 |
_aMercadotecnia _95626 |
|
| 650 | 2 |
_aPublicidad _95809 |
|
| 700 | 1 |
_aArmstrong, Gary, _ecoaut. |
|
| 905 | _aLibro | ||
| 999 |
_c123069 _d123069 |
||