| 000 | 00671nam a2200205 u 4500 | ||
|---|---|---|---|
| 005 | 20221109063824.0 | ||
| 008 | 070927s2005 r 000 0 eng d | ||
| 020 | _a9701045962 | ||
| 035 | _aUPN01000152373 | ||
| 049 | _aCG | ||
| 050 | 4 |
_aHF5415 _bM3.8 2005 |
|
| 245 | 0 | 0 |
_aMarketing estratégico / _cOrville C. Walker ... [et al.] , tr. Enrique Palos Báes. |
| 250 | _a4a ed. | ||
| 260 |
_aMéxico : _bMcGraw Hill, _c2005. |
||
| 300 |
_axviii, 431 p. : _bil. figs. _e+ 1 CD-ROM ; 4 3/4 plg. |
||
| 534 |
_pTraducción de: _tMarketing strategy: A decision-focused Approach |
||
| 650 | 2 |
_aMercadotecnia _95626 |
|
| 700 | 1 |
_aWalker, Orville C., _ecoaut. |
|
| 905 | _aLibro | ||
| 999 |
_c124496 _d124496 |
||