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| 100 | 1 | _aMosqueda Almanza, Rubén Martín | |
| 100 | 1 | _uruben.mosqueda©itrsm.mx | |
| 222 | _aCONTADURIA Y ADMINISTRACION | ||
| 245 | _aChallenges and perspectives in using PIMS methodology to explain the success of the marketing strategy in businesses | ||
| 260 | _aMéxico | ||
| 300 | _a79-99 | ||
| 362 | 0 | _a2011 No. 234, may.-ago. | |
| 653 | 0 | _aESTRATEGIA EMPRESARIAL | |
| 653 | 0 | _aMERCADOTECNIA | |
| 653 | 0 | _aNEGOCIOS | |
| 700 | 1 | _aMontaudon Tomas, Cynthia, | |
| 700 | 1 | _ecoaut. | |
| 700 | 1 | _ucynthia.mountaudon@itesm.mx | |
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