| 000 | 00638nam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20221109063817.0 | ||
| 008 | 020508s1989 mx r 000 0 spa d | ||
| 020 | _a9684224869 | ||
| 035 | _aUPN01000117227 | ||
| 049 | _aCG | ||
| 050 | 4 |
_aHF5415.2 _bA2.48 1989 |
|
| 100 | 1 |
_aAaker, David A., _d1938- _930067 |
|
| 245 | 1 | 0 |
_aInvestigación de mercados / _cDavid A. Aaker, George S. Day ; tr. Jaime Gómez Mont. |
| 250 | _a2a ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill, _cc1989. |
||
| 300 | _axvi, 715 p. | ||
| 650 | 4 |
_aMERCADOS - _xINVESTIGACION |
|
| 650 | 2 |
_aMercadotecnia _95626 |
|
| 700 | 1 |
_aDay, George S., _ecoaut. |
|
| 905 | _aLibro | ||
| 999 |
_c89772 _d89772 |
||