| 000 | 00653nam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20221109063819.0 | ||
| 008 | 030317s1996 mx r 000 0 spa d | ||
| 020 | _a9688805904 | ||
| 035 | _aUPN01000123023 | ||
| 049 | _aCG | ||
| 050 | 4 |
_aHF5415 _bK6.58 1996 |
|
| 100 | 1 |
_aKotler, Philip, _d1931- _928842 |
|
| 245 | 1 | 0 |
_aMercadotecnia / _cPhilip Kotler, Gary Armstrong ; tr. Pilar Mascaró Sacristán. |
| 250 | _a6a ed. | ||
| 260 |
_aMéxico : _bPearson educación, _cc1996. |
||
| 300 | _axxi, 825 p. | ||
| 534 |
_pTraducción de: _tPrinciples of marketing |
||
| 650 | 2 |
_aMercadotecnia _95626 |
|
| 700 | 1 |
_aArmstrong, Gary, _ecoaut. |
|
| 905 | _aLibro | ||
| 999 |
_c95204 _d95204 |
||