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Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros / Jack Trout, Raúl Peralba ; pról. José Luis Bonet Ferrer.

By: Contributor(s): Material type: TextTextSeries: McGraw-hill de managementPublication details: México : McGraw-Hill, 2002.Description: 182 pISBN:
  • 9701039254
Subject(s): LOC classification:
  • HF5386 T7.3
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Libro Libro Bib. Gregorio Torres Quintero Planta baja Colección General HF5386 T7.3 (Browse shelf(Opens below)) 1 Available 224874
Total holds: 0

Traducción de: Big brands, big trouble

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