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Challenges and perspectives in using PIMS methodology to explain the success of the marketing strategy in businesses

Mosqueda Almanza, Rubén Martín

Challenges and perspectives in using PIMS methodology to explain the success of the marketing strategy in businesses - México - 79-99 - 2011 No. 234, may.-ago. = CONTADURIA Y ADMINISTRACION

Encabezamiento--Término de Indización: ESTRATEGIA EMPRESARIAL MERCADOTECNIA NEGOCIOS

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