Challenges and perspectives in using PIMS methodology to explain the success of the marketing strategy in businesses

By: Mosqueda Almanza, Rubén Martín | Contributor(s): Montaudon Tomas, Cynthia | [coaut.] | . cynthia.mountaudon@itesm.mxMaterial type: ArticleArticlePublication details: México Description: 79-99Subject(s): ESTRATEGIA EMPRESARIAL | MERCADOTECNIA | NEGOCIOS
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