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		Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; tr. María del Pilar Carril Villarreal. by Hawkins, Del I \| Best, Roger J [coaut.] \| Coney, Kenneth A [coaut.]. Edition: 9a ed.Material type: Text; Literary form: Not fiction Publication details: México : McGraw Hill, 2004Availability: Items available for loan: 2 . Collection(s): Colección General Call number: HF5415.33 E6 H3.2 2004. Place hold
		Investigación de mercados : teoría y práctica / Laura Fischer, Alma Navarro, Jorge Espejo. by Fischer de la Vega, Laura \| Navarro, Alma [coaut.] \| Espejo, Jorge [coaut.]. Material type: Text; Literary form: Not fiction Publication details: México : Tipos futura, [200-]Availability: Items available for loan: 2 . Collection(s): Colección General Call number: HF5415 F5.4. Place hold
		Marketing / Roger A. Kerin ... [et al.] ; tr. Rebeca Alicia Sánchez López. by Kerin, Roger A [coaut.]. Material type: Text; Literary form: Not fiction Publication details: México : McGraw-Hill, c2004Online access: Click here to access online Availability: Items available for loan: 2 . Collection(s): Colección General Call number: HF5415 M3.7. Place hold
		Marketing / Philip Kotler, Gary Armstrong ; tr. Roberto Luis Escalona García. by Kotler, Philip, 1931- \| Armstrong, Gary [coaut.]. Edition: 8a ed.Material type: Text; Literary form: Not fiction Publication details: México : Pearson Educación, 2001Availability: Items available for loan: 4 . Collection(s): Colección General Call number: HF5415 K6.58 2001. Place hold